In the rush to join the ‘big conversation’ website content is increasingly bookmarked and twittered. However it seems the humble ‘send to a friend’ email option is often missing from the list of possible actions.

There are still plenty of occasions when I want to send some content to one person or a small select group because it fits with the very specific conversation we are having. That being a relatively private conversation or one where the value is in a certain context.

So, when you build your website or blog please remember that private conversations still happen and that I still like to ‘Send to a friend’!

I know I am going to regret saying this but AudioBoo just makes me want to cry. After 10 minutes listening and adopting a ‘I really must try to get into this’ attitude all I can say is that I now hugely appreciate the talent of even the worst radio DJ. I know we live in a brave new world where everyone is a publisher, video maker, commentator.... but ‘blah blah blah’ is all that springs to mind after the AudioBoo experience. But maybe that is because the booers I listened to just aren’t interesting enough and that is maybe not the fault of the format itself. Twitter is an excellent means of broadcasting ‘news’ snippets and thoughts to people with vaguely similar interests to you. But I can’t imagine a situation where I would want to listen to what is in effect is a very short podcast from either my nearest and dearest or people in the industry I highly respect unless they seriously master the art of wit and can keep it brief.... and think about whether anyone is really interested in the cat or the fact your girlfriend has detoured into Karen Millen whilst you sit in your car! If you want to waste time listening to what sounds like a bunch of abstract, boring answer phone messages ... take a look www.audioboo.fm ...

Creative Director Kate and Social Media Manager Rachel (that's me!) will be visiting several well-known technology companies over the summer talking to them about how Bright Digital can help them achieve their marketing objectives utilising social media technologies, platforms and applications. The Social Media Workshop day is very interactive and, rather than killing the audience slowly and painfully with PowerPoint presentations, we have group exercises to really help the attendees understand and engage with social media as a valid and effective marketing discipline. Key points we cover are: what is social media?; how do different groups use social media?; case studies of where we have used social media effectively; incorporating social media into email marketing communications; and measuring social media campaigns.

A great day to educate the team, have fun and hopefully come up with some ideas that you can put into practice!

Email Rachel if you are interested in us hosting a Social Media Workshop at your workplace.

Compared to traditional agencies, digital agencies have always had the very difficult job of getting creative and technical people - 2 personality types that are often polar opposites – to work together effectively. Creative technologists, as we shall call them, can be the vital link, and at Bright Digital there are several of these people who bring the creatives and techies together.

The aspiration of Creative Technologists to be designers means they often understand the language used by both camps and have the patience and interest to deal with both types of personalities. This makes them a vital glue in the whole creative process – communicating and translating ideas so they are understood, injecting a balanced view and keep the client's objectives at the forefront of their mind.