BabelWithMe is a real time multilingual conversation tool that is free to use. I think it will take off in some form; it certainly has lots of potential. One of the main problems we encounter when helping international technology brands communicate in a social sense is doing it in multiple languages.

Too often this holds companies back when they are thinking about how they can embrace digital communications within the social space. Take Twitter for example: shall we translate one Twitter feed into many different languages? Sometimes the time it takes to translate kills the spontaneity of the message. The other alternative, having lots of different Twitter accounts for all different languages isn't always possible, for many reasons. Besides, sometimes when using Twitter as a broadcast tool you want to have unity over the messages you are sending and this is harder if 20 different people are Twittering for you.

If BabelWithMe worked alongside Twitter somehow, then this would be real progress. Similarly if you could embed it, it would be even more useful. For now, I think you could utilise this BabelWithMe tool to continue the conversation in one place. You could encourage people to use it as a neutral site to send users to, after a webinar perhaps, or during an event to have a multilingual conversation. Let's wait and see what becomes of BabelWithMe; we predict big things!