Etisalat is one of the world’s biggest telecommunications companies, offering mobile, Internet and data services to 10 million customers throughout the Middle East, Africa and Asia. We created a glossy digital magazine to engage visitors to their stand at the Mobile World Congress, the most important global networking event for the telecoms industry held in Barcelona last week.

Keen to introduce their brand and their proposition to a European audience in a slick and impressive way, Etisalat were thrilled with the outcome. The articles conveyed the key brand messages whilst also offering light and entertaining content that could be consumed easily at such an event. There was also an opportunity to collect data as people were encouraged to leave their email address so they could register to receive future issues.

Etisalat will also leverage their investment and use the online publication as an internal communication piece to send to employees around the world. This will reinforce their brand values internally and allow staff to keep up to date with what the business has been up to over the past year.
Find out more about our digital magazine solution: www.vmomags.com