Bright has been chosen by a leading IT security company to deliver their channel marketing communications strategy and strengthen their brand position. We won the three way pitch with a strategy that will enable Clearswift’s reseller channel to easily communicate their product benefits to end customers.

Peggy Van Nieuwenhove, Global Channel Marketing Manager at Clearswift, said of the project: “We chose Bright because of their background in delivering channel marketing to major technology companies. They have the right balance of creative ideas and business intelligence.”

We're going to be building a channel marketing toolkit that includes an interactive web tool to generate leads as well as build awareness. We will create new photography and an illustration style to reinforce the Clearswift brand, as well as manage regular communications to the companies’ resellers globally.