by
Jaymie Jeffrey
| May 17, 2011
First things, first... HTML stands for Hypertext Mark-up Language and is the language used to build websites. Without HTML, there would be no internet. HTML allows a web browser to interpret developer code into nice, content rich web applications. HTML 5 is simply the latest version of HTML.
For marketing managers, especially in the technology sector, it’s important to be aware of the significant updates in web development that will affect the end user’s experience of the brand. HTML 5 is such a development, so we thought you might like to know more about it...
Separate versions of a site are no longer required for each browser
HTML 5 brings many benefits to the online audience. The main one being that it allows content rich websites built in HTML 5 to be read by any browser (a browser is what you use to view the Internet with, like Internet Explorer or Firefox), allowing for seamless, beautiful websites to be enjoyed by all. There is no need for the developer to create several versions for each browser to interpret. From the user’s perspective this means a much more consistent experience, no matter what browser you use to view the site. You won’t be penalised either for not having the latest version of something, you will merely see the older version.
Rich content that will add to the overall experience of your website
Building animation or adding video and sounds to a website can sometimes be troublesome and require the use of a wide variety of tools. With HTML 5 this is no longer a problem, saving money and time. HTML 5 allows video embedding, high quality drawings, animation and other types of rich content without using 3rd party programs or additional plugins.
Other more techie benefits
HTML 5 has a real SQL database stored on the client machine allowing developers to save data client-side. Also, the new forms for HTML 5 are much more advanced, with the addition of sliders, search boxes, client-side validation and other more advanced functionality; both these things mean that it’s now much easier for developers can create even better websites for users.
A better interactive experience for your customers
With the advent of HTML 5, we should see an increase in the amount of polished, content-rich websites which will bring users a much better browsing experience. Next time you are in a meeting discussing the website and how to improve it, why not suggest HTML 5 for the preferred development language? There’ll be major techie brownie points in it for you!