by
Rachel Cummins
| Jun 06, 2011
Bright Digital social media client Etisalat has been shortlisted in the category of Best Social Media Initiative in the Asia Communication Awards. Last year, Bright Digital launched the UAE telecommunications company into the social media arena with a brand new Twitter account, Facebook page and blog.
The success and high visibility of the project earned Etisalat lots of attention and praise as the main purpose of the social media channels is to offer helpful customer service. Bright Digital enabled Etisalat to better serve their customers by using social media to provide essential customer service, build customer loyalty, raise awareness of products and services, run successful competitions, publicise events, and manage their PR.