This week we are at Gitex in Dubai to see our hard work from the last few weeks come to fruition. We have created 54 interactive presentation kiosks for Etisalat, the telecoms giant of the Middle East. We are also twittering and blogging about the event live...

The kiosks combine dynamic 3D animated sequences that highlight the most important messages for each product or service, with animated 2D sequences that present the detail. All the presentations follow through the brand feel of the stand, and present today’s advanced technologies in a consistent and easy to follow manner. The style that matches the quality of the stand created by 2LK and the live interactive tours by Topspin, who we work with frequently.

Dell and Symantec have also pulled out the stops for this important show, with magicians and AR competitions to attract people onto their impressive stands. We also spoke to a robot, maybe if we had a better grasp of Arabic the conversation would have flowed a little better, but it was fun to try and it demonstrated that we are perhaps not that many years away from computers that will look and talk like people.

Nike created a great campaign recently surrounding the Tour de France. People submitted messages of hope and inspiration to a website before the race. Then a so called 'Chalkbot', a huge machine not dissimilar to one they use to spray paint roads, wrote these messages onto the roads so the participants could read them as they raced.

This created excitement for the audience as they felt included in the event. It also generated buzz, and positioned Nike as a caring and forward thinking brand that is heavily involved with the best sporting events.

What we liked about this is the idea of an activity online that had physical, real world impact. It is a great idea to generate excitement and encourage participation online for an activity that will become apparent at an event. We think it could work really well for technology and telecommunication brands. One idea we had was for event delegates to have a conversation online via Twitter on related subject prior to or during an event (as is happening all the time), the difference being that this could be projected onto a building in which the event is taking place. This type of crowd interactivity can really enhance an event.

If you're interested in finding out more about our bright ideas to bring interactivity to events contact the team.