Channel marketing
Harnessing communication within your network of partners can be the most successful way to generate business via the channel.
We work with technology companies, large and small, who want to communicate effectively with their partners. Whether you manufacture or resell hardware, develop or resell software, or provide services that utilise technology, our toolkits will help you deliver your communications more effectively.
Quite simply - if we don’t get it, how will your customers?
We put a lot of effort into actually understanding the complex products and services we market for our clients. We believe many marketers concentrate on making information look attractive, but they don’t help clients establish whether you are communicating a clear message to the right audience – this makes the difference that will really generate business. And this is what we excel at.
Finding and motivating partners
We can help you find partners to work with if you need to expand your network. Our sales incentive schemes will encourage your partners to really compete on your behalf.
Our channel marketing planning workshop will:
- Help you understand your primary channel marketing goals
- Identify your most important audiences
- Devise the right tactics to reach your audience
- Provide an outline marketing plan
Our toolkit will help you:
- Build your network of partners
- Deliver co-branded messages easily to end customers via direct mail, email and the web
- Incentivise sales within partner companies with easy to manage online rewards