Channel toolkit
A simple to use online tool to distribute and manage digital marketing content to channel partners
One of the biggest challenges for companies with complex routes to market is providing effective marketing support to their indirect sales channels. The Channel Toolkit is an online service that makes it easy and cost effective for manufacturers and service providers to run digital marketing campaigns through their channel partners.
- Reach end customers through your channel partners
- Help your partners drive leads cost effectively
- Maintain campaign control and brand consistency
- Monitor the results in real time
Easy to create channel marketing campaigns
The Toolkit makes it quick and easy for your channel partners to set up a professional online marketing campaign. Following a clear step-by-step process partners can customise and launch a campaign that could consist of web content, email templates, display ads (banners), videos or even embeddable apps.
Reach end customers cost effectively
Reaching end customers to create demand for your products and services can be extremely expensive. With the Channel Toolkit your channel partners are targeting their own customer base with your messages; and these are your hottest prospects.
Empower your partners to generate leads
The Channel Toolkit provides your partners with a real incentive to generate sales leads for their business and drive new revenue quickly and easily. All leads generated by their campaign will be driven directly to their own sales team. There is no risk of them losing leads to another of your channel partners.
Guaranteed control over message and brand integrity
Bright Digital can work with you to create bespoke campaign materials for your partners or we can adapt existing materials. Through the Toolkit you can allow elements of each template to be customised or remain protected. This enables your partners to adapt only the content you allow. For example, they could upload their logo or include their own pricing and company details.
Track results in real-time to assess effectiveness and reward partners for performance
The results of each campaign are tracked and measured in real-time. An integrated online reporting system enables you to see which partners are using the Toolkit and their effectiveness in generating leads. This provides a level of visibility not possible when providing printed collaterals and offline marketing support.
- How active are your channel partners?
- How many emails have been sent?
- How many times has a banner been displayed?
- How many customers have visited the campaign microsite?
- How many leads have been generated?
Professional service with a trusted solution
Bright Digital will work with you to maximise The Toolkit within your partner programme and provide ongoing support to users. The system is hosted securely in a world class data centre and all sensitive information is safely encrypted. We have worked with many vendors to implement a single sign on connection to an existing partner system to provide seamless links when partners login.
Respond quickly to market changes
By web-enabling the campaign process, new initiatives can be implemented within days rather than weeks. This allows you to respond quickly to market changes and competitor activity. Once your partners are accustomed to the Toolkit they can launch a campaign within 20 minutes, further reducing time to market and delivering a real competitive advantage.