Content Marketing
The right content will guide your customers along the buying cycle
Technology marketing is about making contact with your target customer, whether that’s an IT reseller or a consumer. You want to raise awareness of your products or services, informing and persuading them so that they purchase from you. The buying cycle for technology products is often quite a long one, especially if it is a costly purchase. However, the customer still must be persuaded when purchasing low ticket items, and content marketing can help engender loyalty and communicate quality and expertise, which is required to make you stand out. The right content will ease them along that decision making process, informing and engaging them in equal measure.
Creating content that makes a difference to your customers’ lives
We can help you create content that makes your prospective and existing customers take notice. The type of content that really makes a difference to their lives and convinces them that your organisation is one they want to purchase from. Whatever your specific objectives, whether they are to launch a complicated product or service, to rebrand your organisation, or recruit channel members to your partner program – whatever it is - Bright Digital can create a content marketing strategy that causes an impact and makes a difference.
Content marketing tools to make the most out of your marketing collateral
Our digital magazine platform with in-built sharing tools helps you get content out there in a glossy, viral format. Likewise, our asset management system enables you to create and distribute content amongst your team of partners or employees to share amongst customers with reporting that let's you see what is working. As our client you will have the opportunity to access these great content marketing tools.
Using social media purposefully to distribute content, build relationships - and generate leads
So how do you get this content out to the intended recipients? Social media is the buzz phrase at the moment, and Bright Digital really believes in its effectiveness as a communications tool between you and your audience. As well as social media channels providing the means for content distribution, it can also be utilised to make direct contact with targets. Then you can build on that contact to establish meaningful relationships and go on to eventually generate leads, which can be nurtured through to sale.
Our content marketing service includes:
- Analysis of customer buying cycle
- Brainstorm of customer pain points to identify content required
- Creation of content
- Creation and maintenance of social media presence/s
- Content delivery schedule
- Cross promotion of social media distribution channels
- Access to in-house tools to enhance strategy
- Full reporting and analysis and continued optimisation