Events content and promotion

“To promote their flagship partner event in EMEA and manage registrations this semiconductor manufacturer utilised Bright Digital’s event content services. Attractive email and microsite content was created and marketing automation techniques were put in place to regularly remind potential attendees. The client could manage bookings and standby reservation lists through an online interface. During the event the microsite became a hub for activities onsite and after the event it became an archive for delegates to access content and share experiences.”

“Bright Digital has produced interactive content for this client’s major presence at GITEX the largest IT tradeshow in the Middle East for 3 years. The client is a global telecommunications service provider with over 100 million customers worldwide and operations in 19 countries.

Read more about how we produced a fantastic visitor experience with over 50 interactive kiosks, touch screen maps, digital signage and a 3D product animation showing the benefits of cloud computing.

The event attracted over 500,000 visitors over 5 days including a prominent visit from 3 of the royal family including the prime minister of Dubai and current president of the UAE HH the Emir Sheikh Mohammed bin Rashid Al Maktoum.

Additionally we also managed all the onsite social media activities that attracted more visitors to the show and kept non-attendees up to date with all that was happening. We ran regular competitions for the social media audience via Twitter, Facebook and Foursquare. ”

“Bright Digital worked with this hardware vendor to create an online event for their resellers – to introduce and help them sell a new technology. Rather than produce a webinar in house with webcam quality video and typically poor PowerPoint slides to accompany it – we opted for a professionally filmed presenter edited with interview footage of product managers. The video content was integrated into a visually appealing interface using motion graphics techniques to present the key points.

The event was promoted with a live broadcast date where resellers could register and watch. The video was streamed live and resellers could post questions during the video. At the end of the footage the client’s product managers were online for an audio Q&A to answer questions. Bright Digital conceived, produced and managed the whole event. The event was then repeated with localised versions of the content in 5 other languages and territories. Client feedback was “The webinar was one of our most successful reseller events, Bright Digital made this incredibly easy. ”