VMO: digital magazine platform

“One of our established IT clients was suffering from having too much product content available to field sales staff, resellers and distributors. They were keen to find a way to regularly highlight the latest products, features and benefits plus to distribute the most relevant videos and documents to support these. Bright Digital’s VMO platform provided a way to easily create a very slick, eye catching and easy to browse online publication. The client sourced original footage and documentation and Bright Digital created the magazine articles, the layout and hosted all the content on its VMO system. The magazine is currently undergoing production of its second edition after the first edition generated over 40% more views than targeted.”

“This international telecom client has recently been acquiring businesses across the world. They were looking for an interesting way to regularly convey the brand, its culture, people and its innovative activities to its many new staff and stakeholders. Using our VMO platform we were able to quickly create a stunningly rich video magazine that showcases the company in an easy to read and browse format. The client was delighted with the result which was emailed to over 50,000 staff worldwide – they subsequently used the magazine as part of their stand at a recent mobile conference to inform investors and industry analysts.”

“Combining video, written articles and user generated feedback this innovative interface really does make content feel easy to browse and engaging. The Hub is a VMO video magazine produced for our technology client to present to customers and partners their vision and strategy. It complements their regular communications of offers and product features by presenting more of the personality of the company and the people. This has been a great way of introducing many of the individuals in the business and was used to kick start social media activities within the company.” ”